Product 1: How do you intend to use
the four areas of the media theoretical framework to communicate meaning and
meet the requirements of your chosen brief?
For my music video I plan to use
media language to create a narrative video which will realise the feelings and
emotions of love, heartache and loss. All these factors will appeal to my
target audience as they are aged 15-30 and mostly young women as they are
interested in the stereotypical theme of love. The shots in the music video will
relate to the theme of love and heartbreak which is a typical form of R&B
music videos, where you see the theme being represented through different ways.
I plan on showing this through emotions of the characters and showing soft environments
and atmosphere by displaying fragile things such as flowers, views and nature.
The narrative story that will be presented will just show instantly how this it
is a typical R&B music video because most videos include a narrative or a
theme of love. To achieve this result the mise-en-scene element of setting
is where I will ensure it to be in different location such as park, restaurant
and the city since these will display the characters to be going on a date
where they move around to different places.
I’m planning to have the characters
dressed in casual and bold coloured clothes where they look relaxed yet
sophisticated as the colours represent the young love. I want my female
character to have a bold eye make-up look which stands out to match her outfit
and also show how feminine she is. The way the character are presented shows
the ups and downs of the relationships. You can see how this is presented
through the behaviour of each character and how they change their attitudes
immediately as soon as the female feels that she’s being ignored. You almost
see an emotion of uncertainty in her, as her mood changes. Ultimately through
the music video I want the audience to interpret the real message behind the
narrative/ story line, as I want to convey that not all relationships are
perfect and they are all a work in process.I want the audience to take
something positive out of this music video as it shows the importance of love
and bonding, which both take time to merge together. To get the music video
populated into the media industries I would upload the video on YouTube and
share it on social media platforms to reach to a wide amount of audience to
reach many views.
Product 2: How do you intend to use
the four areas of the media theoretical framework to communicate meaning and
meet the requirements of your chosen brief?
For my website I plan to use
typical media language codes of website design which will ensure people
will have the access to a menu bar where the audience can see any links to
which they wish to access such as ‘home’ and ‘backstage’. This feature on the
menu bar will also have links/names for social media accounts of the artists so
they can be easily added or noted. I also want the artist to leave a personal
message for the audience so they feel connected to her. Through the
characteristics and personality of the artist I aim to represent the website
which reflects the artist and some of the things of her life such as bts footage
and some interviews and her daily life. I want the audience to feel connected
to the artist as they get to know her more on a personal level than just in a
professional manner.
How do you intend to link your
media products to demonstrate your knowledge and understanding of the digitally
convergent nature of your media production?
A way to keep my products digitally
convergent by is by publishing the video on the website and having a link to Vimeo.
I plan to keep updates on the website and some teaser videos for the music
video that will be releasing soon. I will also embed the music video to make
the website digitally convergent.
